Poster Research

The genre for this insidious poster is horror. However, as it is a poster not much information will be presented as a poster is only meant to attract the audiences attention and the targeted audience will not have that much time to stand and read, as they would have a magazine to do this. As you can see on this poster only the main image, films title and other text is presented.

The main image on the poster is of the main character this image is taking up the whole of the poster and the little boy is looking directly at the audience also the little boys eyes stand out as they are of a much brighter colour than the rest of his face. This attracts the audience's attention and gives the audience an insight to what the film might be about because as we can see the little boy looks troubled and frightened. Also, the text in the boys eyes 'insidious is' tells us that the demon/ghost is inside the boy which is making him behave in a abnromal manner and become posessed. The boy is also wearing his night clothes, this makes the audience view him and vulnerable and inncocent as he may not know himself that there is a ghost/demion inside him. The colour of the boys nighty is red this represents danger and death.

In the main image the background is of a house although it may look like a normal family home it has a mysterious and haunted look to it, which could indiacte that the house may cause bad things to happen. Also, in the sky its very cloudy and dark this makes it more scary and it gives us the impression that something bad might happen as darkness usually creates tention.

On the poster we can see all the other scary films that were produced by the name director as Insidious and they are Paranomal Activity, Saw etc. As these two films were sucessful and gained many viewers and their targeted audience enjoyed watching them, by placing the film names onto the Incidious poster it will attract more people to watch it as they would expect to be scared just as the previous films.

Also, the quote on the poster, 'Its not the house that haunted', this emphasies more that the boy is the one who is possesed and creating the problem. Also, the title 'Incidious' is palced vertcially across the little boy's body this emphasies more that the boy has the demon inside him. Also, the words 'is' are in red this tells us that the demon that is insdie him is quite dnagerous.

The genre for Scream 4 is horror. The poster gives the audience an insight to what the film may be about by including images, names of the charcaters, the name of the film, who the film is by and a quote. The background of the poster is simple as its plain balck, this creates a mysterious atmosphere and ghostly effect. This also allows the text and the characters to stand out more againist the black backgorund. Also, the colours red and white have been used which makes the poster look more appealing to its targetted audience. Also, as the title is in the centre of the poster it is more likely to be the first thing the audience.

Also, as the background is black this creates more emphasis on the main image of the mask which then turns into a knife at the bottom. This allows the main image to standout and attract the targetted audience attention more easily as the knife almost has a glow on it that emphasises how sharp it is. Also, the mask itself is also glowing this creates a ghostly effect. This tells us that the main weapon in the film in the knife which is used to kill everyone also as there is only one mask it creates emphasis that if one 'person' can create so much damage then the film will be worth watching as this person is dangerous and will make the film more exciting and enjoyable to watch. Also, the actual main image is shown from a side view point, this indicates that the audience will only be able to work out parts of the films stroyline from the poster.

Some of the main characters are shown at the bottom of the poster that are poisitioned in a V shape, by doing this it enables use to see who the main characters in the film are. We can also see the characters facial expressions, this allows us to see what thier personality might be like.

The film's name is positioned in the centre of the poster covering some of the image of the mask near the mouth. The name is written in white however, the number four is in red, such as 'Scre4m'. Above the film name it is stated who the film is by, " A film by Wes Craven". By doing this it will gain the film more viewers as Wes Craven would have made many films previously and if the targetted audience enjoyed them, they would enjoy Scre4m too.

We also learn that Scream 4 is part of a sequeal as the A has been replaced with the 4, this may also give the impression that the more films they release the scarier they will be and as this is part four, this will attract the targeted audience more as they would expect to be more scared.

Across the top of the poster three main characters name are mentioned, their first names are shown in small letters and are white whereas, their surname's are shown in red but the font is bigger. This would also attracted the target audiences attention becuase if they are familiar with some of the main characters and liked their acting in previous films they are most likely to enjoy this film too.

At the bottom of the poster there is a quote that states, 'New Decade, New Rules'. The frist two words and in red and the second two words are in white. 'New Rules' implies that new methods will be used inorder to kill the characters and the unexpected will occur. This would make the audience want to watch the moive more as they would be eager to know what happens. 'New Decade', suggests that something different is going to happen in the film.