Researching into Target Audience

Our target audience for our thriller trailer is certificate 15 -25+ aiming at both genre's male and female. This would increase the viewers for our film because horror trailers usually engage more viewers attention as the idea of being scared gives viewers a buzz.

 Also, people within this age range usually like to spend thier free time going out with friends and catching up on any events that have taken place throughout the week. Also, they like to have a good time as it gives them time to get away from their studies. Also, teenagers usually go to watch films that are related to their age range and they could relate themselves more easily to the movie. Also, fifteen is a good age to watch a horror movie as they are most likely to understand the narrative and will not be as scared whilst watching the movie. This has a positive aspect as we are teenagers ourselves so we can also relate to the trailer, so we will know what kind of conventions usually engage teenagers, so we can include them in our trailer.

Also, your targetted audience usually do not run a household meaning, although people aged 25 may live alone they would not have to pay any major bills. This means that people within this range will have more money to spare to use on social events and entertainment. Also, people within this age range are less likely to have the responsibility of children which allows them to spend more time enjoying themselves.

Also, the entertainment of watching a horror movie will allow teenagers and young adults to enjoy and give them something to talk about when they go back to college and university. They will most likely pass messages onto their peers and this will attract more people to watch the actual film by engaging into the trailer.

Our research came from other movie trailers such as:

• Paranormal Activity 
• Orphan
• Insidious 
• Scream 

Majority of the main characters are in their late teens and early adulthood, this would relate to our target audience as our certificate is 15-25+,  so by watching the trailer this would be more realistic for them.

Final Destination 5 


The movie final destination 5 has a certificate 15. Also, the film has the genre thriller/horror, in the film the main characters are young people aged between 19- 22+. This relates to our film trailer because our storyline consists of young adults as in our film trailer a girl has been kidnapped at the age of 11 and in the actual film there would be a 7 year gap and in the majority of the trailer she would be 18 years old.  Who has been forced to live in a family with two other children.

The Woman In Black

The 'Woman in Black' has not yet been released as it is a umcoming film for 2012, the genre for this film is thriller. As this film has not yet been released by researching it enables us as an audience to get a clearer idea of what conventions a movie trailer is likely to have. The 'Woman in black' is also the same genre as our trailer we are going to produce therefore it will help us alot.

Setting - The main setting of the movie shown in the trailer is of an old house and inside there are many of antique objects and looks as thought no-one has lived there for years. We also see a small village which seems to be quite poverty-stricken. An old beach is also shown and there is a lot of col, wet weather which creates a mysterious atmosphere.

Sound/dialougue - In the trialer there is a young girls voice over giving the narrative when the trailer first starts, she sounds quite calm and mysterious. As the trialer continues to run we can hear circus music, ticking off a clock, old toys moving and the sudden sound of thudding and wind. This could give us the impression that soemthing is not right in the house.

Characters - Within the trialer there is one main character who is a man that lives in the abandoned house. Also, three young girls are also shown in the trailer and some of the people who live in the village who also seem quite afriad and the can slightly see the 'Woman in Black' towards the end of the trailer.

Props - The props that have been used in the trailer are things such as old toys that look as if they have not been played with for years. There is also a cross in the middle of the beach when the trialer focuses on the sea this could suggest that someone may have died there.

Incidious

The narrative of Insidious trailer consits of a nulcear family. During his childhood the father in the film when he used to be sleeping his soul would communicate with the dead, this also starts to happen to his sin. When the soul communicates with the dead it used to interact with bad spirts, such as the demon and if the demon was to take over the little boys boday then he would die. In the film, the boy goes into a coma however, this is what the rest of the family assume however, in fact the the boy is not in a coma his soul is lost. The father then tries to help his son get rid of the demon however, he fails to do this as the demon ends up killing the father however, at the end his son manages to survive.
The genre for this film is horror.

From only watching the trailer we learn that its a nuclear family and something is wrong with their son and the parents are concerned but they don't actually know whats wrong with him. Once the parents figure this out they then try to work out what the problem is by calling specialists into their home.
From one single shot as the audience we learn alot for example, one long shot us used and we can see the boy lying on the floor in what they think is a coma and a white sheet with red handprints on it. The red handprint is too large to be the little boys therefore we acknowledge that another creature is after him.
In this trailer no voice over is used.

The narrative order of shots in the trailer is not the same as the shots used in the film. As the middle section of the film comes during the beginning of the trailer as this is when the parents are trying to find out whats wrong with thier son. The beginning of the movie is shown during the middle of the trailer. This is when the mother realsies that there is actually something wrong with either thier house or their son.

72 shots are used in the trailer.

Within the trailer, fast pace editing is used, by doing this it bulids up more tention throughtout the trailer and creates suspence on whether the demon is actuallt in the house or inside the little boy.

In the trailer blank, back screens occur which continue to repeat the title 'incidious'. This could suggest that how the father in the film had the demon inside him, he then passed it down to his son so the demon has carried down through generations. This is the same as the title as it continues to re-occur.

The sountrack is of a thudding sound and this builds up tention throughout the trailer. Also, the cound of clock and screeching is also used within the trialer. The sound of the clock ticking could suggest that the parents and the specialists may not have enough time to sabe the little boy.

The specific camera shots that are used are mainly mid shots and close-ups.The mid-shots give a clearer image of the setting. Close-ups show tenion, stress and it also creates a dramatic effect throught the trailer.

Orphan

The naarative of Orphan trailer consists of a nuclear family and the parents decide to adopt another young girl. They then go to an orphange and the parents seemed to be very fond of a little girl called Esther and they decide thats who they want to adopt. However, when they take Esther home the family realise that she is finding it hard to adapt and theres something wrong with her. However, we then find out that Esther is in fact a 30-year old woman in a childs body who tries to sexually seduce thefather and tries to kill the rest of the family, especially the mother. Esther's plan backfries as at the film of the film the father and Esther both die and the rest of the family survies. The genre for the film is horror/thriller.

From only watching the trailer we learn that the couple want to adopt another child, they bring Esther home however she beings to have trantrums and acts abnormal and they realise that theres something wrong with her as Esther's aim is to try and ruin the family by trying to kill them espect for the father. This is achieved by the dialogue used in the trailer for example when Esther says 'I love you daddy' and 'I have a suprise for you mummy'. For an orphan we would expect Esther to be more attached to the mother however, this is not the case as she tries to bring herself closer with the father and some people may view this as abit strange. Also, by Esther using words such as 'daddy' and 'mummy' try to present her to be quite innocent and child-like this is ironic as she is infact a 30-year old woman.
During the beginning of the trailer there are more mid-shots as everything is calm however, there are more close-ups when Esther tires to kill the family, by having close-ups it creates more effect and many jump shots are also included. However, no voice over is used.

The narrative order of the shots in the same order as it happens in the film.

In the trailer there is a total of 107 shots used.

During the end of the trailer the pace of editing increases becuaase this is when the main events take place and they need more editing to make the trailer look more like a thriller and more likely to scare the audience more.

In the trailer there are no fades or wipes the whole trailr is in colour and runs smoothly usin different shots in different scences however, some black screen transitions are used. The black screens create suspence of what might happen next and it builds up tention and makes the audience more aware.

When the nun who works at the orphange says 'theres something wrong with Esther', the text appears on a white background with black writing, This links to the visuals because in the scence we can visually see that Esther is not acting how a normal child would act as she plans to kill and has many trantrums. This sests up the narrative of the film becuase it relates to the title, the texrt also builds up more suspence as to whats wrong with Esther.

At the beginning of the trailer the music is calm and soothing by using this type of music it creates a happy atmosphere because Esther is being adopted into a loving home. However, now the parents know somethings wrong with her the music is more tense and dramatic Esther starts to act differently to how a normal child may act.

Lastly, at the beginning of the trailer long shots and mid shots are mainly used at the orphange, school, thier house. Then close-up shots are used when Esther begins to chnage and she begins to scream.  Then more close-ups occur when Esther strikes to kill and long shots again to show the effect of this. Also, more close-ups of the families reactions to her behaviour.